Thiago Souza serves as the B2B Marketing & Growth Senior Director at Gupy, a pioneering technology company revolutionizing Human Resources in Brazil. With a robust background in communication, particularly in digital and growth marketing, Thiago is instrumental in shaping Gupy's marketing strategies to enhance brand...
Thiago Souza serves as the B2B Marketing & Growth Senior Director at Gupy, a pioneering technology company revolutionizing Human Resources in Brazil. With a robust background in communication, particularly in digital and growth marketing, Thiago is instrumental in shaping Gupy's marketing strategies to enhance brand visibility and drive customer acquisition. His expertise in eCommerce equips him with a nuanced understanding of various business execution models, allowing him to effectively tailor marketing initiatives that resonate with target audiences and yield measurable business outcomes.
At Gupy, Thiago leads several key projects that leverage proprietary technologies and innovative methodologies to break barriers in HR practices. His proven track record in managing both paid and earned digital media campaigns has significantly contributed to Gupy's leadership position in the market. By employing advanced tracking and analytics, he ensures that every marketing effort is data-driven, optimizing budget allocation and maximizing ROI.
Thiago's skill set encompasses a wide range of marketing disciplines, including e-commerce SEO, strategic planning, and project management. His ability to integrate social marketing strategies with online initiatives has fostered a holistic approach to brand engagement, enhancing Gupy's reputation as a forward-thinking HR solution provider. As he continues to drive growth and innovation at Gupy, Thiago remains committed to unlocking human potential through effective recruitment, hiring, training, and engagement solutions, solidifying the company's role as a catalyst for transformation in the HR landscape.
