Thiago Rocha currently serves as the Head of Growth - Acquisition at RD Station, a premier marketing automation platform that has established itself as a leader in Latin America. In this pivotal role, Thiago spearheads the growth team, focusing on executing innovative acquisition strategies that...
Thiago Rocha currently serves as the Head of Growth - Acquisition at RD Station, a premier marketing automation platform that has established itself as a leader in Latin America. In this pivotal role, Thiago spearheads the growth team, focusing on executing innovative acquisition strategies that leverage the principles of Product-Led Growth (PLG). His analytical mindset and structured thinking enable him to identify key growth levers, driving scalable strategies that align with RD Station's overarching goals.
Under Thiago's leadership, the growth team has embarked on several key projects aimed at enhancing user engagement and optimizing the customer journey. By utilizing data-driven insights and advanced SQL techniques, he has successfully implemented targeted marketing initiatives that not only attract new users but also foster long-term customer retention. His expertise in Go-to-Market strategies and digital marketing has been instrumental in positioning RD Station as a go-to solution for businesses looking to enhance their marketing efforts.
Thiago's collaborative approach and strong communication skills foster a culture of feedback and empowerment within his team, ensuring that every member contributes to the company's growth trajectory. His commitment to continuous learning and self-improvement, combined with his engineering background, equips him with a unique perspective on problem-solving and strategic planning. As RD Station continues to evolve in the dynamic landscape of marketing technology, Thiago Rocha remains at the forefront, driving initiatives that not only enhance the company's market presence but also deliver exceptional value to its users. For more insights into his professional journey and thoughts on growth strategies, visit his personal blog at thiagorocha.me.
