As the Vice President and Head of Sales for the U.S. at The Estée Lauder Companies Inc., Terry Gutierrez plays a pivotal role in shaping the go-to-market strategies that drive the success of a diverse portfolio of 13 iconic beauty brands. With a profound understanding...
As the Vice President and Head of Sales for the U.S. at The Estée Lauder Companies Inc., Terry Gutierrez plays a pivotal role in shaping the go-to-market strategies that drive the success of a diverse portfolio of 13 iconic beauty brands. With a profound understanding of the retail landscape, Terry oversees the strategic execution across 22 retail partners, ensuring that the company not only meets but exceeds its ambitious sales targets, which amount to an impressive $800 million in retail sales across 1,700 doors.
Terry's expertise in strategic planning and business transformation is evident in the way he leads and develops a robust U.S. field organization comprising two Vice Presidents, ten directors, and 102 field executives. His focus on team building and leadership development fosters a culture of excellence and accountability, empowering his team to design and execute seasonal marketing strategies that resonate with a diverse customer base. By leveraging his skills in negotiation and business analysis, Terry has successfully navigated complex retail environments, forging strong partnerships that enhance brand visibility and drive market share gains.
Key projects under Terry's leadership include innovative promotional campaigns that not only elevate brand presence but also expand customer demographics, ensuring that The Estée Lauder Companies remain at the forefront of the beauty industry. His commitment to coaching and mentoring his team has resulted in a high-performance culture that consistently achieves milestone performance in key retail doors. As a visionary brand builder, Terry Gutierrez continues to redefine the standards of excellence in sales leadership within the beauty sector, making a lasting impact on the company's growth trajectory.
