As the Strategy & Innovation Officer at The Franchise Group (TFG), Teresina Francis plays a pivotal role in shaping the agency's strategic direction and fostering innovative marketing solutions for a diverse clientele. With two decades of experience in the marketing landscape, Teresina excels in executing...
As the Strategy & Innovation Officer at The Franchise Group (TFG), Teresina Francis plays a pivotal role in shaping the agency's strategic direction and fostering innovative marketing solutions for a diverse clientele. With two decades of experience in the marketing landscape, Teresina excels in executing comprehensive strategic positioning and marketing planning, ensuring that TFG remains at the forefront of digital marketing trends. Her expertise spans a wide array of disciplines, including B2B, B2C, and B2B2C marketing, allowing her to craft tailored strategies that drive growth and enhance visibility for clients across various sectors.
At TFG, Teresina is currently spearheading several key projects that leverage cutting-edge digital strategies and data-driven insights. By utilizing tools such as Google Analytics and advanced SEO techniques, she ensures that marketing campaigns are not only creative but also measurable and effective. Her leadership in digital media initiatives has resulted in significant increases in client engagement and conversion rates, showcasing her ability to blend creativity with analytical rigor.
Teresina's commitment to innovation is evident in her approach to online advertising and digital marketing strategies, where she consistently seeks out new opportunities to enhance brand presence and audience connection. As a results-driven marketing leader, she fosters a collaborative environment that encourages team members to think outside the box, ultimately delivering big impact ideas across all channels, including web, video, and events. Her strategic vision and deep understanding of the digital landscape position her as a key influencer in the marketing industry, driving TFG's mission to create meaningful connections between brands and their audiences.
