As the Director of Communications at the University of Michigan Ross School of Business, Tedra White plays a pivotal role in shaping and amplifying the institution's brand narrative. With a keen focus on integrated communications strategies, Tedra leads a dynamic team of six professionals specializing...
As the Director of Communications at the University of Michigan Ross School of Business, Tedra White plays a pivotal role in shaping and amplifying the institution's brand narrative. With a keen focus on integrated communications strategies, Tedra leads a dynamic team of six professionals specializing in content marketing, social media, and public relations. Her proactive approach ensures that the Ross School not only meets but exceeds its organizational objectives, fostering a culture of collaboration and innovation.
Tedra's expertise in crisis management and communications planning has been instrumental in navigating the complexities of higher education communications, particularly in an era marked by rapid digital transformation. She has successfully spearheaded key projects that enhance brand visibility and engagement, including comprehensive marketing campaigns that highlight the school's unique offerings and thought leadership. By leveraging her skills in writing and creative direction, Tedra crafts compelling narratives that resonate with diverse audiences, from prospective students to alumni and industry partners.
Her commitment to building cross-functional relationships is evident in her collaborative efforts with various stakeholders across the university. By aligning communication strategies with institutional goals, Tedra not only elevates the Ross brand but also fosters a sense of community and belonging among its members. As she continues to drive exposure and influence in the digital space, Tedra White remains a vital force in the evolution of communications at the University of Michigan Ross School of Business, ensuring that its message is not only heard but also felt.
