As the Senior Director of Marketing for the Denver Broncos, Ted Santiago plays a pivotal role in shaping the team's brand identity and enhancing fan engagement through innovative marketing strategies. With a proven track record in sports and entertainment marketing, Ted leverages his extensive experience...
As the Senior Director of Marketing for the Denver Broncos, Ted Santiago plays a pivotal role in shaping the team's brand identity and enhancing fan engagement through innovative marketing strategies. With a proven track record in sports and entertainment marketing, Ted leverages his extensive experience in brand, retail, and promotional marketing to drive initiatives that resonate with the Broncos' diverse fanbase. His strategic vision is complemented by a deep understanding of media planning and buying, allowing him to negotiate advantageous partnerships that amplify the team's presence both locally and nationally.
Currently, Ted is spearheading several key projects aimed at expanding the Broncos' reach and generating revenue streams. His data-driven approach ensures that marketing campaigns are not only creative but also grounded in analytics, enabling the organization to make informed decisions that enhance fan experiences. By collaborating closely with corporate sales, ticket operations, and community outreach teams, Ted fosters a cohesive strategy that aligns with the Broncos' overall goals.
In addition to overseeing brand advertising and creative direction, Ted is instrumental in the activation of sponsorship deals, ensuring that partnerships deliver maximum value for both the Broncos and their sponsors. His leadership extends to game entertainment, where he curates engaging experiences that captivate fans during home games. With a passion for public speaking, Ted also represents the Broncos at industry events, sharing insights on effective marketing practices in the sports sector. Through his multifaceted expertise and commitment to fan engagement, Ted Santiago continues to elevate the Denver Broncos' marketing efforts, solidifying the team's position as a leader in the NFL.
