As Vice President of Digital Partnerships at Acxiom, Ted Dixon leverages over two decades of experience in data-driven marketing and programmatic advertising technology to drive innovative solutions for clients. In his current role, Ted leads a talented team of experts dedicated to forging strategic alliances...
As Vice President of Digital Partnerships at Acxiom, Ted Dixon leverages over two decades of experience in data-driven marketing and programmatic advertising technology to drive innovative solutions for clients. In his current role, Ted leads a talented team of experts dedicated to forging strategic alliances with global partners across internet publishing, programmatic platforms, and advanced TV companies. His focus is on harnessing the power of customer data management and analytics to empower brands to gain deeper insights into consumer behavior and preferences.
Under Ted's leadership, Acxiom is at the forefront of transforming how brands engage with their audiences. He is instrumental in key projects that integrate advanced identity graphs and cutting-edge digital media strategies, enabling clients to execute highly targeted marketing campaigns that resonate with their desired demographics. Ted’s expertise in digital strategy and programmatic media buying allows him to effectively navigate the complexities of the digital landscape, ensuring that Acxiom remains a trusted partner for brands seeking to optimize their marketing efforts.
Ted’s commitment to fostering cross-functional collaboration within his team ensures that innovative ideas are not only generated but also executed with precision. His leadership style emphasizes the importance of data-driven decision-making, which is critical in today’s fast-paced digital environment. By combining his extensive knowledge of customer relationship management (CRM) and social media with a keen understanding of display advertising, Ted Dixon continues to elevate Acxiom's position as a leader in the tech and data analytics space, helping brands unlock the full potential of their marketing strategies.
