As the Senior Art Director at 500 Degrees, Taylor Wiff plays a pivotal role in shaping the visual identity and consumer experience for some of the most recognized brands in the Quick Service Restaurant (QSR) industry. With a keen eye for detail and an unwavering...
As the Senior Art Director at 500 Degrees, Taylor Wiff plays a pivotal role in shaping the visual identity and consumer experience for some of the most recognized brands in the Quick Service Restaurant (QSR) industry. With a keen eye for detail and an unwavering commitment to quality, Taylor manages and contributes to a variety of key projects that enhance brand visibility and drive customer engagement. His expertise in branding and packaging is complemented by a deep understanding of consumer-centric design, which informs every aspect of his work—from on-premise merchandising to promotional materials.
Taylor’s portfolio includes high-profile collaborations with brands like Burger King, Popeyes, and Firehouse Subs, where he has successfully executed brand food photography, menuboard design, and restaurant wayfinding. His strategic approach to marketing campaigns ensures that each design element resonates with the target audience, effectively guiding them through the consumer path-to-purchase journey. By leveraging his skills in creative direction and design systems, Taylor not only crafts visually stunning campaigns but also aligns them with broader marketing strategies that drive results.
In addition to his hands-on design work, Taylor is adept at leading photo shoots and collaborating with cross-functional teams to bring concepts to life. His proficiency in Adobe Illustrator and logo design further enhances his ability to create cohesive branding experiences that stand out in a competitive marketplace. With a passion for the mystery and intrigue of design, Taylor Wiff continues to push the boundaries of creativity at 500 Degrees, ensuring that every project not only meets but exceeds client expectations.
