As the Director of Ecommerce for North America at Bollé Brands, Taylor Toussaint plays a pivotal role in shaping the company’s direct-to-consumer (D2C) strategy across its diverse portfolio, which includes renowned brands such as Bollé, Bollé Safety, Spy Optic, and Serengeti Eyewear. With a keen...
As the Director of Ecommerce for North America at Bollé Brands, Taylor Toussaint plays a pivotal role in shaping the company’s direct-to-consumer (D2C) strategy across its diverse portfolio, which includes renowned brands such as Bollé, Bollé Safety, Spy Optic, and Serengeti Eyewear. With a keen focus on optimizing four distinct eCommerce websites and managing two Amazon Seller Central accounts, Taylor leverages a comprehensive understanding of digital marketing and business operations to drive revenue growth and enhance customer engagement.
Taylor’s expertise lies in utilizing data analytics to inform strategic decisions, ensuring that marketing campaigns are not only creative but also grounded in measurable outcomes. By fostering collaboration among cross-functional teams, Taylor enhances stakeholder management and aligns marketing initiatives with broader business objectives. This collaborative approach is essential in navigating the complexities of the eCommerce landscape, where consumer preferences and market dynamics are constantly evolving.
In addition to overseeing day-to-day operations, Taylor is committed to developing high-performing teams, mentoring three direct reports to cultivate their skills in digital content creation, campaign strategies, and web analytics. This focus on team development is complemented by a strong proficiency in tools such as Salesforce.com and Google Ads, which are integral to executing successful marketing strategies and optimizing budget allocations. Taylor’s passion for D2C commerce and commitment to data-driven decision-making positions Bollé Brands for sustained growth in a competitive market.
