As the Director of Marketing and Memberships at Social Project Brewing Company, Taylor Boone embodies the spirit of innovation and community engagement that drives the craft brewing industry forward. With a passion for creating meaningful connections, Taylor has successfully transformed the brewery's marketing strategy to...
As the Director of Marketing and Memberships at Social Project Brewing Company, Taylor Boone embodies the spirit of innovation and community engagement that drives the craft brewing industry forward. With a passion for creating meaningful connections, Taylor has successfully transformed the brewery's marketing strategy to enhance customer experience and foster a loyal membership base. By leveraging social media platforms like Instagram and utilizing design tools such as Canva, Taylor has crafted visually compelling promotional materials that resonate with the brewery's target audience, effectively boosting brand visibility and engagement.
One of Taylor's key initiatives has been the revitalization of the brewery club program, where they meticulously manage customer information and memberships to ensure personalized experiences. This attention to detail has not only improved customer satisfaction but also significantly increased membership retention rates. Taylor's adeptness in event planning has led to the scheduling and execution of weekly events that strategically drive foot traffic during off-peak days, creating vibrant community gatherings that celebrate local culture and craft beer.
In addition to these projects, Taylor actively fields customer questions and complaints through various social channels, demonstrating a commitment to enhancing customer service and building a responsive brand image. Their skills in photography and video editing further enrich the brewery's storytelling, allowing for authentic engagement with the audience. With a foundation built on the belief that one can be the change they wish to see, Taylor Boone continues to inspire both the team at Social Project Brewing Company and the wider community, proving that impactful marketing is about more than just numbers—it's about creating lasting connections.
