Tatiana Obolensky serves as the Global Marketing, Digital & Customer Experience Director at Somfy Group, a leading player in the smart home industry with a robust turnover of 1.5 billion. In her current role, Tatiana is at the forefront of driving digital transformation and enhancing...
Tatiana Obolensky serves as the Global Marketing, Digital & Customer Experience Director at Somfy Group, a leading player in the smart home industry with a robust turnover of 1.5 billion. In her current role, Tatiana is at the forefront of driving digital transformation and enhancing customer-centric strategies that resonate with both B2B and B2B2C markets. Her expertise in product management, user experience (UX), and data analytics allows her to craft innovative customer experiences that not only meet but exceed expectations.
Tatiana is currently spearheading key projects aimed at developing a comprehensive portfolio of global brands, focusing on brand promise, positioning, and communication strategies. Her leadership style is dynamic and human-centric, fostering high-performing cross-functional teams that thrive in both matrix organizations and lean scale-ups. This adaptability is crucial in the fast-evolving landscape of automated building opening systems, where Tatiana is committed to leveraging digital channels and performance indicators to drive growth and engagement.
Under her guidance, Somfy is not just addressing the needs of its customers but is also making significant strides in tackling climate change through smart solutions. Tatiana's proficiency in mobile marketing, customer relationship management (CRM), and SEO further enhances her ability to deliver personalized experiences that resonate with diverse audiences. As she continues to innovate and lead at Somfy, Tatiana Obolensky exemplifies the intersection of technology, marketing, and sustainability, positioning the company as a pioneer in the smart home sector.
