Tashawna Rodwell serves as the Director of Digital Media Solutions at the American Retirement Association, where she plays a pivotal role in advancing the organization’s mission to educate retirement plan and benefits professionals. With her extensive background in sales, marketing, and digital media, Tashawna is...
Tashawna Rodwell serves as the Director of Digital Media Solutions at the American Retirement Association, where she plays a pivotal role in advancing the organization’s mission to educate retirement plan and benefits professionals. With her extensive background in sales, marketing, and digital media, Tashawna is instrumental in developing innovative strategies that enhance the Association's outreach and engagement with its members. Her expertise in digital marketing and media relations allows her to craft compelling content that resonates with diverse audiences, ensuring that critical information about retirement planning reaches those who need it most.
In her current role, Tashawna leads key projects that leverage digital platforms to promote educational initiatives and policy advocacy. She is adept at utilizing business-to-business (B2B) marketing strategies, focusing on relationship building and account management to foster strong connections with stakeholders. Her solutions-oriented approach drives the development of targeted campaigns that not only inform but also empower working Americans to secure a comfortable retirement.
Tashawna's commitment to strategic market planning is evident in her ability to analyze trends and adapt to the evolving landscape of retirement benefits. By integrating direct marketing techniques and optimizing web content, she ensures that the American Retirement Association remains at the forefront of industry developments. Her leadership in digital media solutions not only enhances the visibility of the organization but also contributes significantly to its overarching goal of promoting financial literacy and retirement security for all. Through her efforts, Tashawna is shaping the future of retirement education and advocacy, making a lasting impact on the lives of countless individuals.
