Tara Harju is a seasoned media and marketing professional currently serving as an International Client Business Partner at Universal McCann, where she leverages her extensive expertise to drive impactful global branding and tactical lead-generation campaigns for high-profile technology and consumer accounts. With a robust background...
Tara Harju is a seasoned media and marketing professional currently serving as an International Client Business Partner at Universal McCann, where she leverages her extensive expertise to drive impactful global branding and tactical lead-generation campaigns for high-profile technology and consumer accounts. With a robust background in both agency and entrepreneurial environments, Tara excels in developing comprehensive media strategies that resonate with diverse audiences across various platforms.
In her current role, Tara manages international media teams to craft, execute, and monitor global consumer media plans specifically for Microsoft. This involves not only the strategic development of media initiatives but also the recommendation of innovative and targeted media vehicles that align with Microsoft's overarching global strategy. Her campaign portfolio includes notable projects such as Xbox, Office 2010, Windows Phone, and Windows 7, showcasing her ability to navigate complex marketing landscapes and deliver results that enhance brand visibility and engagement.
Tara's proficiency spans all media types, including digital media, online advertising, print, outdoor, and broadcast, allowing her to create integrated marketing solutions that are both effective and measurable. Her skills in digital strategy, direct marketing, and mobile marketing further empower her to adapt to the ever-evolving media landscape, ensuring that her clients remain at the forefront of industry trends. With a strong foundation in research and organizational management, Tara continues to drive excellence in media planning and buying, making her a valuable asset to Universal McCann and its clients.
