Tara Coen is a dynamic and results-driven Director of Product & Marketing at Task Tools, where her extensive experience in the North American retail sector, particularly within the home improvement and construction industries, has positioned her as a pivotal leader in product development and marketing...
Tara Coen is a dynamic and results-driven Director of Product & Marketing at Task Tools, where her extensive experience in the North American retail sector, particularly within the home improvement and construction industries, has positioned her as a pivotal leader in product development and marketing strategy. With over 15 years of hands-on experience, Tara excels in category management, overseeing the end-to-end product lifecycle for an impressive portfolio of over 2,500 SKUs. Her expertise encompasses everything from merchandising and packaging to conducting comprehensive line reviews and competitive research, ensuring that Task Tools remains at the forefront of market trends and consumer needs.
In her current role, Tara is instrumental in developing and executing strategic plans and budgets that drive the marketing and product development initiatives of her team. Her adeptness in strategic planning is complemented by her strong leadership skills, enabling her to guide a diverse team toward achieving ambitious goals. Tara's proficiency in tools such as Sage CRM and Adobe Creative Suite enhances her ability to manage complex database systems and execute innovative online advertising campaigns effectively.
A highly adaptable professional, Tara thrives in fast-paced environments and is committed to fostering a culture of collaboration and creativity within her team. Her strategic mindset and keen understanding of market dynamics empower her to identify opportunities for growth and innovation, making her an invaluable asset to Task Tools. As she continues to lead key projects that enhance product offerings and elevate brand presence, Tara remains dedicated to driving success in the competitive landscape of the home improvement sector.
