Tapan Patel is a distinguished Research Director at IDC, where he leverages his extensive expertise in marketing and technology to drive impactful research and thought leadership in the rapidly evolving landscape of customer data platforms, analytics, and artificial intelligence. With a strong focus on connecting...
Tapan Patel is a distinguished Research Director at IDC, where he leverages his extensive expertise in marketing and technology to drive impactful research and thought leadership in the rapidly evolving landscape of customer data platforms, analytics, and artificial intelligence. With a strong focus on connecting businesses with their customers, Tapan is passionate about developing go-to-market (GTM) strategies that are not only data-driven but also tailored to meet the unique needs of each client. His deep engagement with Data, AI/Analytics, and customer experience (CX) has positioned him as a trusted advisor for both technology buyers and sellers.
In his current role, Tapan leads key projects that analyze the competitive landscape of vendors and their offerings, providing invaluable insights through custom reports and market perspectives. His ability to dissect complex market dynamics allows him to deliver actionable advice that accelerates revenue growth and enhances product adoption. Tapan's proficiency in large language models (LLMs), data warehousing, and demand generation enables him to craft compelling narratives that resonate with B2B audiences, driving engagement and awareness.
Tapan's commitment to excellence is reflected in his strategic approach to portfolio marketing and messaging, ensuring that clients not only understand the value of their products but also effectively communicate that value to their target markets. As a seasoned marketing leader, he continues to shape the future of customer analytics and AI, helping organizations harness the power of big data to achieve their business objectives. His insights are instrumental in navigating the complexities of today’s technology landscape, making him a pivotal figure in the industry.
