Tanya Cummings is an accomplished digital marketing leader currently serving as the Director of Global Marketing Communications at MacDermid Enthone Industrial Solutions, a prominent player in the specialty chemicals sector. With a robust background in digital experience and lead generation, Tanya is adept at crafting...
Tanya Cummings is an accomplished digital marketing leader currently serving as the Director of Global Marketing Communications at MacDermid Enthone Industrial Solutions, a prominent player in the specialty chemicals sector. With a robust background in digital experience and lead generation, Tanya is adept at crafting and executing comprehensive marketing strategies that not only enhance customer engagement but also drive significant revenue growth. Her expertise encompasses a wide array of digital marketing disciplines, including PPC, email marketing, and search engine marketing (SEM), which she leverages to create targeted campaigns that resonate with B2B audiences.
At MacDermid Enthone, Tanya leads key projects aimed at elevating the company's brand presence in the industrial solutions market. She has successfully implemented innovative digital strategies that integrate advanced customer relationship management (CRM) tools and e-commerce platforms, ensuring a seamless customer journey from awareness to conversion. Her proficiency in platforms like Hybris and Lyris enables her to optimize marketing efforts, resulting in improved ROI and competitive differentiation in a rapidly evolving marketplace.
Tanya's strategic vision is complemented by her hands-on approach to managing cross-functional teams, fostering collaboration between marketing, sales, and product development to align objectives and drive growth. Her commitment to continuous improvement and data-driven decision-making positions MacDermid Enthone at the forefront of industry trends, ensuring that the company not only meets but exceeds the expectations of its global clientele. Through her leadership, Tanya is not just shaping the future of marketing communications at MacDermid Enthone; she is redefining how industrial solutions engage with their customers in an increasingly digital world.
