Tanuj Mehta currently serves as the Product & Technology Head for Advertisement at Chewy, where he plays a pivotal role in shaping the company's advertising ecosystem. With a robust background in data architecture and machine learning, Tanuj has successfully launched Chewy’s advertising platform from the...
Tanuj Mehta currently serves as the Product & Technology Head for Advertisement at Chewy, where he plays a pivotal role in shaping the company's advertising ecosystem. With a robust background in data architecture and machine learning, Tanuj has successfully launched Chewy’s advertising platform from the ground up, integrating cutting-edge technologies to enhance the user experience for advertisers. His expertise in architecting and designing HIPAA-compliant data platforms using AWS serverless components, such as Glue, Athena, and S3, has been instrumental in building a reliable and scalable infrastructure that supports the platform's needs.
One of Tanuj's key projects involves the development of a comprehensive data layer that leverages clickstream data to collect and store advertisement clicks and impressions. This initiative not only streamlines advertiser billing but also enhances reporting capabilities, providing clients with actionable insights into their campaigns. Additionally, Tanuj has spearheaded the creation of a bid forecasting and simulator tool, empowering advertisers to analyze and optimize their campaign efficiencies based on real-time data. His proficiency in machine learning algorithms has enabled Chewy to optimize SEM spend, ad bidding, and keyword strategies, driving better ROI for advertisers.
Tanuj's skill set encompasses a wide array of technologies and methodologies, including Apache Spark, data warehousing, data modeling, and business intelligence. His commitment to agile methodologies ensures that the team remains responsive to market changes and client needs, fostering a culture of innovation and continuous improvement. As Chewy continues to expand its advertising capabilities, Tanuj's leadership and technical acumen will undoubtedly play a crucial role in the company's ongoing success in the competitive digital marketing landscape.
