Tammy Wiard is a dynamic marketing professional currently serving as the Retail Marketing Manager at the National Mango Board, where she plays a pivotal role in shaping the organization’s marketing strategies within the global fruit commodity sector. With a robust background in strategic planning and...
Tammy Wiard is a dynamic marketing professional currently serving as the Retail Marketing Manager at the National Mango Board, where she plays a pivotal role in shaping the organization’s marketing strategies within the global fruit commodity sector. With a robust background in strategic planning and brand management, Tammy oversees the retail marketing program, ensuring that mangoes are effectively positioned in the marketplace to drive consumer engagement and sales growth. Her expertise in agency management and project management allows her to lead a talented field marketing team, fostering collaboration and innovation to meet the evolving demands of the retail landscape.
Under Tammy's leadership, the National Mango Board has embarked on several key projects aimed at enhancing brand visibility and consumer awareness. She has successfully implemented integrated marketing campaigns that leverage social media marketing, targeted advertising, and analytics to reach diverse consumer demographics. By utilizing data-driven insights, Tammy develops strategic marketing communications that resonate with both retailers and consumers, ultimately contributing to the growth objectives of the organization.
Tammy's forward-thinking approach as a change agent has led to the introduction of new concepts that streamline operations and reduce costs, ensuring the continuous success of the National Mango Board. Her commitment to excellence in brand development and marketing strategy positions her as a thought leader in the industry, driving initiatives that not only elevate the mango brand but also promote healthy eating habits across the nation. With her extensive skill set and passion for the agricultural marketing sector, Tammy Wiard continues to make significant contributions to the growth and sustainability of the mango industry.
