Tammy Peterson is a seasoned analytic leader currently serving as Adjunct Faculty at Lewis University, where she brings a wealth of experience from the market research industry to the classroom. With a strong foundation in both qualitative and quantitative methods, Tammy expertly instructs undergraduate and...
Tammy Peterson is a seasoned analytic leader currently serving as Adjunct Faculty at Lewis University, where she brings a wealth of experience from the market research industry to the classroom. With a strong foundation in both qualitative and quantitative methods, Tammy expertly instructs undergraduate and graduate-level courses in economics, including those tailored for MBA students. Her commitment to fostering a dynamic learning environment is evident through her active participation in faculty development seminars and ongoing online education, ensuring that her teaching methods remain current and impactful.
In her role, Tammy leverages her extensive background in statistical modeling and data analysis to provide students with a robust understanding of economic principles and their real-world applications. She emphasizes the importance of customer insight, segmentation, and competitive analysis, equipping her students with the skills necessary to navigate today’s complex market landscape. Tammy’s hands-on experience in managing intricate datasets and her creative problem-solving abilities enable her to guide students through practical case studies, enhancing their analytical thinking and strategic planning capabilities.
Key projects in her professional journey have involved developing innovative product strategies for clients, where she utilized her expertise in questionnaire design and brand equity assessment to drive actionable insights. By integrating her consulting experience into her teaching, Tammy not only prepares her students for successful careers in consumer products and market research but also inspires them to think critically about the economic forces shaping our world. Her dedication to education and passion for analytics make her an invaluable asset to the Lewis University community.
