Tamara Snowden serves as the Vice President & Global Head of International Market Communications at HP, where she plays a pivotal role in shaping the company’s communications strategy across diverse global markets, particularly in EMEA and APJ. With a rich background in consumer electronics and...
Tamara Snowden serves as the Vice President & Global Head of International Market Communications at HP, where she plays a pivotal role in shaping the company’s communications strategy across diverse global markets, particularly in EMEA and APJ. With a rich background in consumer electronics and a keen understanding of market dynamics, Tamara leads initiatives that enhance brand reputation and drive revenue growth. Her expertise in media and industry analyst relations allows her to effectively position HP as a thought leader in the technology sector, ensuring that the company’s voice resonates across various channels and platforms.
In her current role, Tamara is instrumental in executing high-impact promotional programs that not only elevate HP’s brand awareness but also capture market share in both established and emerging segments. She collaborates closely with the Chief Commercial Officer and other executive leaders, serving as a trusted advisor to align communications strategies with broader business objectives. This cross-functional team leadership is critical as she navigates the complexities of global markets, leveraging her skills in internal communications and marketing to foster a cohesive narrative that reflects HP’s innovation and commitment to excellence.
Key projects under Tamara’s leadership include the development of integrated campaigns that highlight HP’s advancements in mobile devices and system-on-chip (SoC) technologies, as well as initiatives aimed at engaging start-ups and fostering collaboration within the tech ecosystem. Her ability to blend strategic insight with creative execution ensures that HP remains at the forefront of industry conversations, making her a vital asset to the company’s ongoing success in a competitive landscape.
