Sylvain Weill is a seasoned expert in Marketing and Digital Transformation, bringing over 20 years of experience to his current role as Managing Director at Accenture Song. As the Data & AI and Generative AI Lead for the EMEA region, Sylvain is at the forefront...
Sylvain Weill is a seasoned expert in Marketing and Digital Transformation, bringing over 20 years of experience to his current role as Managing Director at Accenture Song. As the Data & AI and Generative AI Lead for the EMEA region, Sylvain is at the forefront of integrating cutting-edge technologies into business strategies for Fortune 500 companies. His leadership is pivotal in guiding organizations through their Digital Sales Transformation journeys, particularly in sectors such as Telecommunications, Banking, and Travel & Hospitality.
Under Sylvain's direction, the Data & Intelligence teams at Accenture Song are redefining how businesses leverage data to enhance customer engagement and drive sales. His expertise in SEO, SEM, and personalization allows him to craft tailored strategies that optimize digital marketing efforts and improve user experiences. Notably, Sylvain has spearheaded significant digital sales programs for global banking institutions, focusing on data-driven insights and multivariate testing to refine customer interactions and increase conversion rates.
Prior to his current position, Sylvain served as the Marketing Services Lead and Data & Intelligence Lead for Accenture Song Iberia, where he honed his skills in web analytics and usability engineering. His comprehensive understanding of customer relationship management and social media marketing further complements his ability to deliver innovative solutions that meet the evolving needs of clients. As the landscape of digital transformation continues to evolve, Sylvain remains committed to harnessing the power of Data & AI to drive sustainable growth and competitive advantage for businesses across Europe.
