Syed Mujtaba Haider Zaidi is a seasoned Global Performance Marketing Manager at Wolt, where he leverages over seven years of experience in core digital and performance marketing across both B2C and B2B sectors. His current role is pivotal in shaping Wolt's marketing strategies, particularly in...
Syed Mujtaba Haider Zaidi is a seasoned Global Performance Marketing Manager at Wolt, where he leverages over seven years of experience in core digital and performance marketing across both B2C and B2B sectors. His current role is pivotal in shaping Wolt's marketing strategies, particularly in the realm of courier acquisition across 26 countries. With a robust budget exceeding $10 million annually, Syed expertly manages digital marketing campaigns on platforms like Google, Facebook, and TikTok, utilizing a data-driven approach that emphasizes real-time analytics.
His expertise in Search Engine Marketing (SEM), Google Ads, and TikTok ads has been instrumental in achieving remarkable results, including a 30% reduction in cost per first delivery through the strategic implementation of Search, Performance Max, and Universal App Campaigns (UAC). Syed's proficiency in web analytics and programmatic media buying enables him to optimize campaigns effectively, ensuring that every marketing dollar spent translates into tangible results.
Beyond campaign management, Syed is passionate about harnessing advanced digital marketing tools to drive performance and enhance customer engagement. His skills in inbound lead generation and paid social media advertising further complement his role, allowing him to create comprehensive marketing strategies that resonate with target audiences. As he continues to navigate the dynamic landscape of digital marketing, Syed remains committed to pushing the boundaries of performance marketing, ensuring Wolt remains at the forefront of the industry.
