As the Director of Digital Media and Communications for the Spokane Chiefs Hockey team, Sydney Olmstead plays a pivotal role in shaping the team's online presence and engaging with the fanbase. With a robust background in journalism from San Diego State University, Sydney leverages her...
As the Director of Digital Media and Communications for the Spokane Chiefs Hockey team, Sydney Olmstead plays a pivotal role in shaping the team's online presence and engaging with the fanbase. With a robust background in journalism from San Diego State University, Sydney leverages her expertise in broadcast, digital, and print media to craft compelling narratives that resonate with hockey enthusiasts. Her responsibilities encompass a wide range of digital content creation, from producing high-quality videos and eye-catching graphics to managing the team's website and social media channels.
Sydney's strategic approach to content publishing ensures that fans remain connected and informed throughout the hockey season. She meticulously plans and schedules content, aligning it with key events and milestones, which enhances fan engagement and fosters a vibrant online community. Her proficiency in video editing and storytelling shines through in both long- and short-form video productions, which are tailored to highlight player achievements, game highlights, and behind-the-scenes moments that bring fans closer to the action.
In addition to her content creation skills, Sydney excels in media relations, effectively coordinating press conferences and live events that elevate the team's visibility. Her collaborative spirit and self-motivation drive her to identify innovative opportunities for branded content and paid social media campaigns, ensuring that the Spokane Chiefs remain at the forefront of the sports landscape. With a keen eye for news writing and a passion for sports storytelling, Sydney Olmstead is not just a digital media director; she is a vital connector between the team and its dedicated fans, continuously enhancing the Spokane Chiefs' brand and community presence.
