Sydney Harwood is the visionary owner and designer behind Sydney Elizabeth, a dynamic resort and lifestyle brand that specializes in fashionable and functional women’s golf, tennis, and active apparel. Drawing from her experience as a collegiate athlete on a golf scholarship at Belmont University, Sydney...
Sydney Harwood is the visionary owner and designer behind Sydney Elizabeth, a dynamic resort and lifestyle brand that specializes in fashionable and functional women’s golf, tennis, and active apparel. Drawing from her experience as a collegiate athlete on a golf scholarship at Belmont University, Sydney identified a significant gap in the market for stylish and performance-driven women's golf apparel. This insight fueled her passion to create a brand that not only meets the aesthetic desires of female athletes but also enhances their performance on the course and court.
In her current role, Sydney oversees all aspects of sales and multi-channel distribution, including e-commerce and retail partnerships, consistently driving annual revenue growth through innovative marketing strategies and a keen understanding of consumer trends. Her hands-on approach to design ensures that each collection reflects the feedback and preferences of her customers and retail partners, resulting in apparel that resonates with the target audience.
Sydney’s expertise extends beyond design; she manages the entire production process, collaborating with offshore manufacturing facilities to ensure quality and efficiency in every piece of clothing. Her proficiency in tools such as Microsoft Excel and Photoshop enhances her ability to analyze market data and create visually compelling designs that stand out in a competitive landscape. Actively involved in marketing and advertising initiatives, Sydney leverages her skills in customer service and management to build strong relationships with retailers and consumers alike. Through her dedication and innovative spirit, Sydney Harwood continues to elevate the women’s activewear industry, making a lasting impact on how female athletes express their style and confidence.
