Swati Bhaskar serves as the Vice President of BI & Analytics at Asentech LLC, where she leads the Social Media Market Research & Analytics Team with a specialized focus on the pharmaceutical sector. With a robust background in data analytics and a keen design mindset,...
Swati Bhaskar serves as the Vice President of BI & Analytics at Asentech LLC, where she leads the Social Media Market Research & Analytics Team with a specialized focus on the pharmaceutical sector. With a robust background in data analytics and a keen design mindset, Swati is dedicated to crafting simple, intuitive, and meaningful digital experiences that resonate with clients and stakeholders alike. Her expertise lies in bridging the gap between complex data sets and actionable insights, particularly in understanding the nuances of disease-specific ontology that traditional machine learning tools often overlook.
Under her leadership, the team has undertaken key projects that leverage advanced analytics and segmentation techniques to derive insights from social media data, enabling pharmaceutical companies to better understand patient sentiment and market dynamics. Swati emphasizes a hybrid approach that combines statistical modeling with qualitative insights, ensuring that the last mile analysis challenge is effectively addressed. By utilizing tools such as SPSS and employing cluster analysis, her team is able to deliver comprehensive market research that informs pricing strategies and enhances overall decision-making processes.
Swati’s commitment to innovation in analytics not only enhances Asentech’s service offerings but also positions the company as a thought leader in the intersection of social media and healthcare analytics. Her ability to translate complex data into clear, actionable strategies empowers clients to navigate the evolving landscape of the pharmaceutical industry with confidence. Through her work, Swati continues to push the boundaries of what is possible in data-driven decision-making, ensuring that Asentech remains at the forefront of BI and analytics solutions.
