Svetlana Gershman serves as Vice President at Escalent, where she leverages nearly two decades of experience in insights generation to drive strategic initiatives and foster robust client relationships. In her current role, Svetlana oversees the development and management of key account relationships, ensuring that clients...
Svetlana Gershman serves as Vice President at Escalent, where she leverages nearly two decades of experience in insights generation to drive strategic initiatives and foster robust client relationships. In her current role, Svetlana oversees the development and management of key account relationships, ensuring that clients receive tailored solutions that address their unique business challenges. Her expertise in both qualitative and quantitative research methodologies allows her to shape comprehensive research strategies that yield actionable insights, particularly within the technology sector, where she has cultivated a deep understanding of market dynamics and consumer behavior.
Svetlana is instrumental in driving sales across a diverse portfolio of services, which includes dedicated research teams and specialized project work in analytics. Her leadership in identifying new areas for business growth has positioned Escalent as a thought leader in the insights generation space. By supporting the organization’s sales and marketing activities, she not only enhances the visibility of Escalent’s offerings but also ensures that client needs are met with precision and innovation.
Her proficiency in competitive analysis and market research enables her to stay ahead of industry trends, making her a valuable asset to both her team and clients. Svetlana’s commitment to excellence in data collection and analysis empowers her to deliver insights that are not only relevant but also transformative, helping businesses navigate the complexities of the market landscape. With a keen eye for emerging opportunities, she continues to shape the future of insights generation at Escalent, driving impactful decisions that resonate across the technology sector and beyond.
