Svetlana Bezinyan currently serves as the Product Lead at Morgan & Morgan, P.A., where she harnesses her passion for problem-solving and user-centric design to drive innovative product development. With a keen focus on enhancing the national litigation practice, Svetlana is at the forefront of integrating...
Svetlana Bezinyan currently serves as the Product Lead at Morgan & Morgan, P.A., where she harnesses her passion for problem-solving and user-centric design to drive innovative product development. With a keen focus on enhancing the national litigation practice, Svetlana is at the forefront of integrating Salesforce and Generative AI technologies into the firm’s operational framework. Her expertise in B2B, D2C, and B2C product management allows her to navigate complex challenges while ensuring that the end-user experience remains paramount.
In her role, Svetlana leads key projects that involve rigorous data analysis and product discovery, leveraging insights to inform strategic decisions. She is adept at establishing a clear product vision and defining key metrics that align with the firm's goals. By employing Agile methodologies, she fosters a collaborative environment that encourages continuous improvement and operational efficiency. Her commitment to change management consulting enables her to guide teams through transitions, ensuring that new systems and processes are seamlessly integrated into existing workflows.
Svetlana's ability to conduct competitive analysis and launch products effectively has positioned her as a vital asset to Morgan & Morgan. She thrives on working with cross-functional teams to enhance business processes, ultimately striving to improve the experiences of the communities the firm serves. With a strong foundation in research and business analysis, Svetlana is dedicated to creating solutions that not only meet the needs of the firm but also resonate with clients and stakeholders alike.
