Suzanne Mernyk is a distinguished marketing executive and the founder of Breakthrough Brand Building, where she leverages her extensive expertise in consumer goods marketing to drive impactful brand strategies and product innovations. With an MBA and a Certificate in Marketing Analytics, Suzanne is adept at...
Suzanne Mernyk is a distinguished marketing executive and the founder of Breakthrough Brand Building, where she leverages her extensive expertise in consumer goods marketing to drive impactful brand strategies and product innovations. With an MBA and a Certificate in Marketing Analytics, Suzanne is adept at uncovering hidden consumer insights that inform her approach to brand identity and market positioning. Her current role involves providing strategic marketing and interim brand management consulting services to consumer packaged goods and OTC healthcare companies, where she excels in launching new products that resonate with target audiences and maximize market share.
At Breakthrough Brand Building, Suzanne leads key projects that focus on strategic brand development, utilizing her deep dive business analysis to monitor essential marketing metrics. Her passion for product innovation is evident in her ability to create engaging strategies that not only enhance brand visibility but also foster profitable growth. With a proven track record in new product launches, she has successfully guided numerous brands through the complexities of market entry and category management, ensuring they stand out in a competitive landscape.
Suzanne's skill set encompasses a wide range of marketing disciplines, including FMCG, market research, trade marketing, and marketing communications. Her expertise in consumer behavior and P&L management allows her to implement cost-effective strategies that drive results. As a dynamic leader, she is committed to supporting brands in achieving their building goals, making her an invaluable asset to any organization looking to enhance its market presence and drive sustainable growth.
