As the Creative Director and Business Partner at Big Thirst Marketing, Suzanne Mcginnis is at the forefront of innovative brand strategies that resonate with consumers and elevate beverage brands in a competitive marketplace. With over five years of experience leading Fine & Folded Hand Fans,...
As the Creative Director and Business Partner at Big Thirst Marketing, Suzanne Mcginnis is at the forefront of innovative brand strategies that resonate with consumers and elevate beverage brands in a competitive marketplace. With over five years of experience leading Fine & Folded Hand Fans, Suzanne has honed her expertise in product marketing and brand management, seamlessly blending creativity with strategic insight. Her role as Creative Lead involves not only overseeing the visual and conceptual development of campaigns but also ensuring that each project aligns with the core values of doing good work while making a positive impact.
At Big Thirst Marketing, Suzanne spearheads key initiatives that focus on integrated marketing strategies, leveraging her skills in typography and Adobe Creative Suite to craft compelling narratives that capture the essence of each brand. Her approach is rooted in thorough research and account management, allowing her to launch products that not only meet market demands but also resonate deeply with target audiences. Suzanne's commitment to professional mentoring further enhances her role, as she cultivates a culture of creativity and collaboration within her team.
In her current projects, Suzanne is exploring innovative ways to engage consumers through experiential marketing and social media campaigns, aiming to create memorable brand experiences that foster loyalty and community. With a keen eye for detail and a passion for storytelling, Suzanne Mcginnis continues to push the boundaries of what’s possible in the beverage industry, making her an invaluable asset to Big Thirst Marketing and the brands she champions.
