As the Managing Director and CEO of Schoettmer-Institut GmbH, Susanne Schöttmer brings over 27 years of invaluable experience in market research and insight-driven consulting. Under her leadership, the institute has established itself as a pioneer in delivering high-quality market research that places human behavior at...
As the Managing Director and CEO of Schoettmer-Institut GmbH, Susanne Schöttmer brings over 27 years of invaluable experience in market research and insight-driven consulting. Under her leadership, the institute has established itself as a pioneer in delivering high-quality market research that places human behavior at the forefront of strategic decision-making. Susanne’s expertise spans a wide array of methodologies, including qualitative and quantitative research, brand architecture, and ethnographic studies, enabling her to craft tailored solutions that meet the unique needs of each client.
One of Susanne's key projects involves the development of innovative market analysis frameworks that leverage consumer behavior insights to drive brand strategy and marketing management. By employing advanced quantitative social research techniques, she helps organizations understand the underlying motivations of their customers, allowing them to create more effective marketing strategies and enhance brand loyalty. Her commitment to opportunity-oriented consulting ensures that clients not only gain insights but also actionable recommendations that facilitate rapid growth and competitive advantage.
At Schoettmer-Institut, Susanne fosters a collaborative environment where the focus is always on the consumer. She believes that understanding the nuances of customer behavior is essential for any successful marketing strategy. By utilizing the latest tools and methodologies, Susanne and her team are dedicated to delivering results quickly and efficiently, making them a trusted partner for businesses looking to navigate the complexities of today’s market landscape. Her passion for market research and her strategic vision continue to drive the institute's success, positioning it as a leader in the field.
