As the Senior Public Information Officer at the International Trade Centre (ITC), Susanna Pak plays a pivotal role in shaping the organization's strategic communications and media outreach efforts. Based in Geneva, Switzerland, she operates within the Cabinet of the Executive Director, where her expertise in...
As the Senior Public Information Officer at the International Trade Centre (ITC), Susanna Pak plays a pivotal role in shaping the organization's strategic communications and media outreach efforts. Based in Geneva, Switzerland, she operates within the Cabinet of the Executive Director, where her expertise in strategic content development and digital strategy is instrumental in advancing ITC's mission to promote sustainable trade and economic development. Susanna's responsibilities encompass crafting compelling messaging that resonates with diverse stakeholders, from government officials to private sector leaders, ensuring that ITC's initiatives are effectively communicated to a global audience.
In her current role, Susanna leads key projects that enhance ITC's visibility and engagement through innovative media strategies. She conducts timely media analysis and provides coherent policy advice, enabling the organization to navigate the complexities of international trade discourse. Her adeptness in breaking news scenarios allows her to respond swiftly to emerging issues, positioning ITC as a thought leader in the field. As a spokesperson for the Executive Director, she represents the organization in press briefings and engages with media outlets, fostering relationships that amplify ITC's voice in critical conversations around trade and development.
Susanna's proficiency in tools such as Adobe Audition and WordPress, combined with her strong command of AP Stylebook guidelines, ensures that all content produced under her leadership maintains the highest standards of quality and professionalism. Through her strategic vision and commitment to impactful communication, Susanna Pak continues to elevate ITC's profile on the international stage, driving forward the agenda of inclusive and sustainable trade practices.
