As the Owner and Creative Director of The Dales Group, Susan McPeak leverages her extensive experience in marketing to drive innovative solutions for clients across Michigan and California. With a career spanning over four decades, Susan has witnessed and adapted to the rapid evolution of...
As the Owner and Creative Director of The Dales Group, Susan McPeak leverages her extensive experience in marketing to drive innovative solutions for clients across Michigan and California. With a career spanning over four decades, Susan has witnessed and adapted to the rapid evolution of the marketing landscape since 1983. Her deep expertise in public relations, media writing, and integrated marketing strategies positions her as a sought-after consultant for businesses looking to enhance their brand visibility and engagement.
At The Dales Group, Susan leads key projects that encompass creative messaging and production for various platforms, including TV, radio, and outdoor advertising. Her ability to craft compelling narratives and negotiate effectively has resulted in successful campaigns that resonate with target audiences. Susan’s commitment to staying current with industry trends ensures that her clients benefit from cutting-edge marketing techniques, particularly in the realm of social media marketing and online communications.
In addition to her creative prowess, Susan is a natural leader who fosters collaboration and innovation within her team. She understands the importance of integrating traditional marketing methods with modern digital strategies, allowing her clients to achieve a well-rounded marketing approach. Through her dedication to client success and her passion for the marketing field, Susan McPeak continues to make a significant impact, helping businesses navigate the complexities of today’s market while achieving their growth objectives.
