As a Partner at PrimeGenesis, Susan Lawler brings a wealth of expertise in strategy, marketing, and leadership coaching to the forefront of organizational transitions. With a robust background in guiding leaders through complex changes, Susan specializes in the development and execution of tailored 100-day Action...
As a Partner at PrimeGenesis, Susan Lawler brings a wealth of expertise in strategy, marketing, and leadership coaching to the forefront of organizational transitions. With a robust background in guiding leaders through complex changes, Susan specializes in the development and execution of tailored 100-day Action Plans that empower teams to align around a shared vision and achieve accelerated results. Her strategic acumen is particularly valuable during critical phases such as onboarding into new roles, M&A integrations, and organizational re-structuring.
At PrimeGenesis, Susan is currently spearheading several key projects that focus on enhancing team dynamics and driving performance during periods of significant change. Her work often involves deep analytics to assess organizational readiness and identify potential roadblocks, ensuring that leaders are equipped with the insights necessary to navigate challenges effectively. By leveraging her skills in integrated marketing and go-to-market strategy, she also helps organizations articulate their value propositions clearly, fostering stronger stakeholder engagement.
Susan's thought leadership in executive coaching and board management further enhances her ability to guide leaders through the intricacies of transition. Her approach is rooted in a commitment to fostering resilience and adaptability within teams, enabling them to not only meet immediate goals but also to thrive in the long term. With a focus on financial services and SaaS industries, Susan Lawler is dedicated to helping organizations harness their full potential during transformative periods, ensuring that they emerge stronger and more cohesive than ever.
