As the Partnerships & Special Projects Director at MEJDI Tours, Susan Holmer plays a pivotal role in shaping the company’s brand identity and expanding its reach within the travel industry. With a strong focus on mission-driven initiatives, Susan leverages her expertise in content strategy and...
As the Partnerships & Special Projects Director at MEJDI Tours, Susan Holmer plays a pivotal role in shaping the company’s brand identity and expanding its reach within the travel industry. With a strong focus on mission-driven initiatives, Susan leverages her expertise in content strategy and public relations to create compelling narratives that resonate with both current and prospective customers. Her optimistic communication style and relationship-building skills have been instrumental in forging strategic partnerships with notable brands such as HP, Apple, and Bloomingdale's, resulting in mutually beneficial collaborations that enhance MEJDI’s visibility and impact.
Susan’s key projects include the development of engaging digital content, such as videos and weekly newsletters, designed to inspire and inform a diverse audience. By refining and developing the brand voice, she ensures that MEJDI Tours communicates its unique value proposition effectively across multiple channels. Her proficiency in creating content for websites, email campaigns, and video scripts not only strengthens brand messaging but also drives customer engagement.
In addition to her content creation responsibilities, Susan oversees media relations and serves as the publicist for MEJDI's co-founder, amplifying the company’s mission and vision through strategic press outreach. Her event planning and execution skills further enhance MEJDI’s brand presence, allowing the company to connect with its audience in meaningful ways. With a keen understanding of marketing strategy, social media communications, and new media, Susan Holmer continues to elevate MEJDI Tours as a leader in the travel sector, committed to delivering enriching experiences that align with its core values.
