As the Founder and Director of Pep & Lekker Ltd, Susan Gafsen has been at the forefront of the plant-based food and beverage revolution since 2016. Under her leadership, Pep & Lekker has carved a niche in the health-conscious market by offering all-natural baked snack...
As the Founder and Director of Pep & Lekker Ltd, Susan Gafsen has been at the forefront of the plant-based food and beverage revolution since 2016. Under her leadership, Pep & Lekker has carved a niche in the health-conscious market by offering all-natural baked snack bites made from 14 allergy-free ingredients sourced from the kitchen cupboard. Susan's commitment to transparency and quality has not only set the brand apart but has also fostered consumer trust in the belief that nutritious food can be both delicious and satisfying.
Her expertise in corporate communications and marketing strategy has been pivotal in establishing Pep & Lekker as a recognized name in the industry, earning features in prestigious publications such as Empowered Business Magazine and The Telegraph. In 2020, Susan was honored as one of the top 100 female entrepreneurs, a testament to her innovative approach and dedication to promoting healthy eating habits.
Susan's role extends beyond product development; she is deeply involved in client relations and event management, ensuring that the brand resonates with its audience through engaging marketing campaigns and community outreach initiatives. Her legal acumen also plays a crucial role in navigating the complexities of the food and beverage sector, allowing Pep & Lekker to maintain compliance while focusing on growth. With a vision to redefine the perception of natural foods, Susan Gafsen continues to lead Pep & Lekker towards a future where health and taste go hand in hand, inspiring consumers to embrace a lifestyle centered around wholesome eating.
