As the Marketing Director for Gallagher's U.S. Global Brokerage (GGB-US Retail), Susan Forbes brings a wealth of expertise and a strategic vision honed over three decades in the insurance industry. Her role is pivotal in shaping and executing comprehensive marketing strategies that drive growth and...
As the Marketing Director for Gallagher's U.S. Global Brokerage (GGB-US Retail), Susan Forbes brings a wealth of expertise and a strategic vision honed over three decades in the insurance industry. Her role is pivotal in shaping and executing comprehensive marketing strategies that drive growth and enhance brand visibility across the property and casualty division. Susan leads a dynamic team responsible for innovative lead generation campaigns, targeted advertising, and impactful social media initiatives that resonate with diverse audiences.
One of her key projects includes the integration of marketing efforts following recent mergers, ensuring a seamless brand transition and alignment with Gallagher's core values. By collaborating closely with Regional Presidents, Susan develops measurable marketing strategies that not only elevate the brand but also foster new business development opportunities. Her leadership in event planning and public relations has significantly enhanced Gallagher's community involvement and visibility, positioning the firm as a thought leader in the insurance sector.
In addition to her marketing acumen, Susan is a passionate advocate for women's leadership within the industry, actively mentoring emerging female professionals and promoting initiatives that empower women in business. Her commitment to strategic partnerships has also led to fruitful collaborations that expand Gallagher's reach and enhance service offerings. With a focus on innovative solutions and a results-driven approach, Susan Forbes continues to make a significant impact at Gallagher, driving growth and fostering a culture of excellence in marketing.
