Susan Crawford currently serves as Vice President of Advertising Sales at National CineMedia (NCM), where she leverages her extensive background in advertising and marketing to drive innovative solutions for clients. With over 20 years of experience in the industry, Susan has honed her expertise across...
Susan Crawford currently serves as Vice President of Advertising Sales at National CineMedia (NCM), where she leverages her extensive background in advertising and marketing to drive innovative solutions for clients. With over 20 years of experience in the industry, Susan has honed her expertise across various media platforms, including digital, video, mobile, and linear television, making her a versatile leader in the rapidly evolving landscape of cinema advertising.
At NCM, Susan is at the forefront of key projects that enhance audience engagement and maximize advertising impact. She plays a pivotal role in developing integrated marketing strategies that capitalize on NCM's expansive reach, which encompasses over 20,000 screens across approximately 1,600 theaters nationwide. Her focus on client and agency relationships allows her to deliver tailored, solutions-oriented selling that resonates with diverse audiences, ensuring that brands effectively connect with moviegoers both on-screen and through digital channels.
Susan's passion for retention and performance is evident in her proven track record of driving sales growth and fostering long-term partnerships. Her deep understanding of digital strategy and online advertising enables her to navigate the complexities of modern marketing, while her skills in mobile marketing and custom branded solutions position NCM as a leader in the cinema advertising space. As the industry continues to evolve, Susan remains committed to pushing the boundaries of what is possible in advertising, making her an invaluable asset to NCM and its clients.
