As the Senior Vice President of Global Marketing & Strategy at Operation Smile, Susan Can is at the forefront of transforming healthcare marketing to enhance the organization's mission of providing safe surgeries for children with cleft lip and palate around the world. With her extensive...
As the Senior Vice President of Global Marketing & Strategy at Operation Smile, Susan Can is at the forefront of transforming healthcare marketing to enhance the organization's mission of providing safe surgeries for children with cleft lip and palate around the world. With her extensive expertise in brand management and international marketing, Susan leads the development and execution of comprehensive marketing and communications strategies that not only elevate Operation Smile's brand visibility but also drive audience engagement and revenue growth.
Her role is pivotal in establishing strategic alliances that amplify the organization’s impact, ensuring that the message of hope and healing reaches diverse communities globally. Under her leadership, key projects have included innovative campaigns that leverage online marketing and solution selling techniques, effectively connecting with potential donors and volunteers. Susan’s performance-based approach and decisive leadership style have positioned her as a change agent within the organization, enabling her to navigate the complexities of the healthcare landscape with agility.
With a strong background in healthcare marketing and business development, Susan is adept at identifying emerging trends and opportunities within the medical devices and pharmaceutics sectors. Her ability to foster cross-functional collaboration across departments ensures that Operation Smile remains aligned with its strategic objectives, ultimately enhancing its capability to deliver life-changing surgeries to those in need. Susan’s passion for improving health for everyone, everywhere, drives her commitment to creating impactful marketing initiatives that resonate with audiences and support the organization's long-term vision.
