As the Managing Director of Ayton Global Research, Susan Ayton brings nearly three decades of expertise in In Home User Testing (IHUTs), positioning her firm as a premier provider for brands seeking to substantiate claims and ensure regulatory compliance. Under her leadership, Ayton Global Research...
As the Managing Director of Ayton Global Research, Susan Ayton brings nearly three decades of expertise in In Home User Testing (IHUTs), positioning her firm as a premier provider for brands seeking to substantiate claims and ensure regulatory compliance. Under her leadership, Ayton Global Research has established itself as a trusted partner for companies in the fast-moving consumer goods (FMCG), beauty, and cosmetics industries, helping them navigate the complexities of marketing communications and product development.
Susan’s extensive background in new product development (NPD) and formulation allows her to guide clients through the intricacies of consumer testing, ensuring that their advertising claims are not only compelling but also compliant with industry standards. Her commitment to open innovation and rigorous research methodologies has empowered major brands to enhance their market positioning while adhering to regulatory requirements.
In addition to her role at Ayton Global Research, Susan serves as a lecturer in Consumer Studies and Advertising Standards, sharing her insights on best practices and emerging trends in the industry. Her dual focus on academia and practical application ensures that she remains at the forefront of global marketing strategies, equipping her clients with the knowledge and tools necessary to succeed in an increasingly competitive landscape. With a keen eye for packaging and international marketing, Susan continues to drive impactful results for her clients, solidifying her reputation as a thought leader in the field.
