Suraj Sundar currently serves as the Director of Performance Marketing and Ad Creative at Dr. Squatch, a leading direct-to-consumer brand renowned for its innovative approach to men's personal care products. In this pivotal role, Suraj spearheads the creative strategy that drives the brand's marketing initiatives...
Suraj Sundar currently serves as the Director of Performance Marketing and Ad Creative at Dr. Squatch, a leading direct-to-consumer brand renowned for its innovative approach to men's personal care products. In this pivotal role, Suraj spearheads the creative strategy that drives the brand's marketing initiatives across various platforms, including Facebook, TikTok, YouTube, and Snapchat. His expertise in developing and executing high-impact advertising campaigns has positioned Dr. Squatch as a standout player in the competitive landscape of men's grooming.
With a robust background in video editing, cinematography, and film production, Suraj has designed and tested an impressive portfolio of around 8,000 conversion-optimized ads for a diverse range of top DTC brands, spanning personal care, beauty, medical, insurance, and meal kits. This extensive experience has honed his ability to craft compelling narratives that resonate with target audiences, ultimately driving engagement and conversions.
At Dr. Squatch, Suraj has developed an internal paid creative strategy that emphasizes a rigorous testing and ad performance cycle. This approach not only enhances the effectiveness of campaigns but also fosters a culture of continuous improvement within the performance marketing team. His proficiency in animation, visual effects, and sound mixing further enriches the creative output, ensuring that each campaign is not just visually appealing but also strategically aligned with the brand's objectives.
Suraj's leadership has been instrumental in the success of high-profile projects, including the brand's memorable Super Bowl commercial, which showcases his ability to blend creativity with performance-driven marketing. As he continues to push the boundaries of what's possible in digital advertising, Suraj Sundar remains a key figure in shaping the future of performance marketing at Dr. Squatch.
