Sunny Masters-Tune is the dynamic Business Owner of East Tennessee Soap Works, a pioneering brand dedicated to creating low waste, sustainable bath and body products. Since its inception in 2016, the company has grown from a heartfelt initiative to alleviate her son’s eczema into a...
Sunny Masters-Tune is the dynamic Business Owner of East Tennessee Soap Works, a pioneering brand dedicated to creating low waste, sustainable bath and body products. Since its inception in 2016, the company has grown from a heartfelt initiative to alleviate her son’s eczema into a thriving enterprise that offers a diverse range of products, including solid shampoos, conditioners, sugar scrubs, and beard care items. Sunny's commitment to sustainability is reflected in the brand’s meticulous sourcing of eco-friendly ingredients, ensuring that every product not only nurtures the skin but also respects the environment.
In her role, Sunny leverages her extensive background in the arts industry, particularly her experience as a Box Office Manager, to cultivate strong customer and client relations. Her proficiency in managing social media accounts has been instrumental in building a vibrant online community around East Tennessee Soap Works. By creating engaging content and distributing informative email newsletters, she effectively communicates the brand’s mission and values to a growing audience. Sunny's expertise in segmenting email subscriber lists and maintaining subscriber databases has enhanced customer engagement and retention, driving sales and brand loyalty.
Moreover, Sunny's skills in public speaking and event planning have allowed her to represent East Tennessee Soap Works at various community events, where she shares her passion for sustainable living and educates others about the benefits of low waste products. With a strong foundation in research and creative writing, she continuously seeks innovative ways to improve product offerings and connect with customers. As East Tennessee Soap Works continues to expand, Sunny remains dedicated to her vision of providing gentle, effective, and environmentally responsible solutions for personal care.
