Sungman Chang, as the Founder & CEO of Unlockt Brands Inc., is at the forefront of bridging the gap between innovative Asian brands and the expansive Western markets. With a deep understanding of the complexities involved in international expansion, particularly for small to medium-sized enterprises...
Sungman Chang, as the Founder & CEO of Unlockt Brands Inc., is at the forefront of bridging the gap between innovative Asian brands and the expansive Western markets. With a deep understanding of the complexities involved in international expansion, particularly for small to medium-sized enterprises (SMBs), Sungman has positioned Unlockt Brands as a pivotal player in the eCommerce landscape. His expertise in management consulting and organizational design allows him to craft tailored go-to-market strategies that resonate with U.S. consumers, ensuring that selected brands not only enter the market but thrive within it.
Under Sungman's leadership, Unlockt Brands has embarked on several key projects aimed at identifying and nurturing promising third-party Korean and Asian brands. By leveraging data analysis and financial modeling, the company meticulously evaluates market trends and consumer preferences, enabling them to curate a portfolio of products that meet the demands of global consumers. This strategic approach not only enhances brand visibility but also drives sustainable growth, empowering local brands to unlock their full potential on international platforms.
Sungman's commitment to fostering cross-cultural connections and his keen insight into growth strategies have made Unlockt Brands the go-to solution for SMBs looking to navigate the complexities of global commerce. As the company continues to expand its footprint, Sungman remains dedicated to championing the unique stories and innovations of Asian brands, ensuring they resonate with a diverse audience and achieve lasting success in the competitive eCommerce arena.
