Sunghee Park currently serves as the Managing Director of the Merchandising Division at ENTAS Duty Free, where she has been instrumental in shaping the strategic direction of the business since April 2018. With a robust background in business development and retail, particularly within the duty-free...
Sunghee Park currently serves as the Managing Director of the Merchandising Division at ENTAS Duty Free, where she has been instrumental in shaping the strategic direction of the business since April 2018. With a robust background in business development and retail, particularly within the duty-free sector, she has successfully managed the operations of several high-profile brands at duty-free stores in Hainan, China. Her role involves not only overseeing the merchandising strategy but also discovering and developing new brands tailored for the unique demands of the Hainan duty-free market and airport duty-free environments in Korea.
Prior to her tenure at ENTAS, Sunghee honed her expertise as the Team Leader of the Merchandising and Strategy team at LOTTE Duty Free, where she played a pivotal role in enhancing the brand's market presence and operational efficiency from April 2014 to April 2019. Her extensive experience at SK Networks, where she served as Chief Buyer for luxury categories such as watches, jewelry, men's fashion, and leather goods, has equipped her with a keen understanding of consumer trends and brand positioning.
Sunghee's skills in negotiation, sales management, and strategic planning are complemented by her ability to lead teams effectively, fostering a collaborative environment that drives business growth. As the head of total category merchandising, she adeptly navigates both offline and e-commerce platforms, ensuring a seamless integration of brand strategies across various sales channels. Her commitment to innovation and excellence in the duty-free industry positions her as a key player in shaping the future of retail in this dynamic market.
