Sumsum Chan is a dynamic leader in the Salesforce community, currently serving as the Salesforce Los Angeles User Group Leader. With over 15 years of experience in both B2B and B2C marketing, Sumsum has built a reputation for delivering exceptional ROI and driving profitable marketing...
Sumsum Chan is a dynamic leader in the Salesforce community, currently serving as the Salesforce Los Angeles User Group Leader. With over 15 years of experience in both B2B and B2C marketing, Sumsum has built a reputation for delivering exceptional ROI and driving profitable marketing performance. Her expertise lies in Marketing Strategy, Marketing Operations, and Systems Architecture, particularly in integrating Salesforce solutions to optimize business processes.
In her role as a community connector, Sumsum is dedicated to fostering collaboration among Salesforce users, developers, and partners in the Los Angeles area. She is instrumental in organizing engaging events that not only keep members connected but also provide valuable learning opportunities. One of her key initiatives, the Salesforce University / Los Angeles Force Academy, is a full-day learning event designed to empower local professionals with the skills and knowledge needed to leverage Salesforce effectively.
Sumsum’s savvy in Salesforce processes design allows her to create tailored solutions that enhance user experience and drive business growth. Her proficiency in tools such as Pardot, HubSpot, and Google Analytics further complements her ability to craft data-driven marketing strategies. As she continues to lead the Los Angeles User Group, Sumsum remains committed to nurturing a vibrant community that thrives on knowledge sharing and collaboration, ensuring that members are equipped to navigate the ever-evolving landscape of CRM and marketing technology.
