As the Director of Marketing at Peachtree Group, Sue Rodman plays a pivotal role in shaping the firm’s brand and driving its strategic marketing initiatives across a diverse portfolio exceeding $10 billion in commercial real estate assets. With a keen understanding of the investment landscape,...
As the Director of Marketing at Peachtree Group, Sue Rodman plays a pivotal role in shaping the firm’s brand and driving its strategic marketing initiatives across a diverse portfolio exceeding $10 billion in commercial real estate assets. With a keen understanding of the investment landscape, Sue leverages her expertise in inbound marketing and online marketing to craft compelling narratives that resonate with both investors and stakeholders. Her innovative approach to brand management ensures that Peachtree Group not only stands out in a competitive market but also aligns its messaging across various channels, enhancing visibility and engagement.
Currently, Sue is spearheading several key projects aimed at optimizing Peachtree's digital presence and expanding its reach within the commercial real estate sector. By utilizing advanced analytics tools like Google Analytics, she meticulously tracks campaign performance and audience engagement, enabling data-driven decisions that amplify marketing effectiveness. Her strategic focus on B2B marketing and direct marketing initiatives has successfully fostered relationships with potential investors, driving growth and facilitating new opportunities for the firm.
Sue's passion for results is evident in her commitment to continuous improvement and innovation. She actively explores emerging trends in social networking and live broadcast marketing, integrating these strategies into Peachtree's overall marketing framework. By embracing a hands-on approach and encouraging her team to "quit talking and begin doing," Sue embodies the spirit of action that has defined her career. Her leadership not only inspires her colleagues but also positions Peachtree Group as a forward-thinking leader in the investment industry, committed to excellence and growth.
