Sue Rivero serves as a Sitecore Consultant at Porsche Cars North America, where she plays a pivotal role in enhancing the digital experience for customers engaging with Porsche's dealer websites. With a keen focus on delivering a seamless, integrated, and visually appealing online presence, Sue...
Sue Rivero serves as a Sitecore Consultant at Porsche Cars North America, where she plays a pivotal role in enhancing the digital experience for customers engaging with Porsche's dealer websites. With a keen focus on delivering a seamless, integrated, and visually appealing online presence, Sue leverages her extensive expertise in website localization and online marketing to ensure that each digital touchpoint resonates with the brand's luxury ethos. Her analytical skills enable her to dissect complex data sets, allowing her to forecast trends and identify opportunities for lead generation that align with Porsche's strategic growth objectives.
Currently, Sue is spearheading several key projects aimed at optimizing the user experience across various platforms. By employing her strong background in quantitative finance and accounting, she develops cost-effective solutions that not only enhance operational performance but also drive customer engagement and satisfaction. Her proficiency in PPC and marketing strategy further supports her initiatives, ensuring that Porsche's digital marketing efforts are both targeted and effective.
In a rapidly evolving automotive landscape, Sue's ability to create order from chaos is invaluable. She adeptly navigates the complexities of digital integration, ensuring that all elements of the website work harmoniously to provide a cohesive experience for users. Her commitment to excellence and her results-driven approach make her an integral part of Porsche's mission to deliver unparalleled customer experiences, ultimately contributing to the brand's continued success in the competitive luxury automotive market.
