Sue Lee is a seasoned UX/UI Designer with a robust portfolio that showcases her ability to conceptualize and craft innovative digital products across diverse sectors, including Automotive, Retail, and Manufacturing. Currently, she is engaged in a pivotal role at Freelance, where she is spearheading the...
Sue Lee is a seasoned UX/UI Designer with a robust portfolio that showcases her ability to conceptualize and craft innovative digital products across diverse sectors, including Automotive, Retail, and Manufacturing. Currently, she is engaged in a pivotal role at Freelance, where she is spearheading the UX/UI design for the Human-Machine Interface (HMI) of Volkswagen China's infotainment system. In this capacity, Sue employs her expertise in user experience design (UED) to develop intuitive interfaces that align with both marketing strategies and user needs. Her approach is rooted in thorough user research, enabling her to create user journey maps and wireframes that effectively translate complex requirements into high-fidelity prototypes.
One of her notable projects involved collaborating with IKEA, where she conducted extensive user research to inform her design decisions. This project not only honed her skills in UX research but also reinforced her commitment to delivering user-centric solutions that enhance the overall customer experience. Sue's proficiency in visual design and creative concept design allows her to craft aesthetically pleasing and functional interfaces that resonate with users.
In addition to her design capabilities, Sue's background in branding and pre-sales support equips her with a comprehensive understanding of market dynamics and user expectations. She believes in maintaining an open mind and applying critical thinking in all aspects of her work, which fosters a collaborative environment and drives innovation. As she continues to navigate the ever-evolving landscape of UX/UI design, Sue remains dedicated to pushing the boundaries of user experience and delivering impactful digital solutions.
