Stuart McDonald serves as the Head of Marketing Strategy, Planning & Performance at Aviva, where he is at the forefront of driving innovative marketing initiatives across the organization. In his current role, Stuart is spearheading the creation of a new Centre of Excellence, which aims...
Stuart McDonald serves as the Head of Marketing Strategy, Planning & Performance at Aviva, where he is at the forefront of driving innovative marketing initiatives across the organization. In his current role, Stuart is spearheading the creation of a new Centre of Excellence, which aims to enhance marketing strategy, planning, and performance analysis across all Aviva product lines. His passion for the intersection of insight, media, and effectiveness is evident in his approach to harnessing multiple data sources to inform creative and content strategies.
Stuart's extensive experience in media planning and buying, combined with his expertise in digital marketing and customer insight, allows him to lead comprehensive marketing forecasting and planning efforts. He is dedicated to providing actionable insights that challenge and refine media activities and spend, ensuring that both traditional and digital channels are utilized effectively. By focusing on media auditing and strategic advertising, Stuart is committed to optimizing Aviva’s marketing performance and driving measurable results.
In an industry that is continuously evolving, Stuart recognizes the importance of staying ahead of trends and leveraging foundational knowledge to adapt to new challenges. His leadership not only enhances Aviva's marketing capabilities but also fosters a culture of innovation and excellence within the team. As he navigates the complexities of marketing strategy in a dynamic landscape, Stuart remains focused on delivering impactful results that resonate with customers and drive business growth.
