As Vice President of Strategic Planning at Rocket Farms, Inc., Steven Chan plays a pivotal role in steering the company toward sustainable growth in the highly competitive consumer packaged goods and retail sectors. With a robust background in strategy development and product management, Steven has...
As Vice President of Strategic Planning at Rocket Farms, Inc., Steven Chan plays a pivotal role in steering the company toward sustainable growth in the highly competitive consumer packaged goods and retail sectors. With a robust background in strategy development and product management, Steven has successfully led the formulation and execution of comprehensive strategic plans that align with the company's long-term vision. His analytical mindset enables him to distill complex data into actionable insights, ensuring that Rocket Farms remains agile and responsive to market dynamics.
Steven's leadership extends beyond strategic planning; he has full ownership of the P&L and financial planning and analysis (FP&A) responsibilities. This includes crafting compelling presentations for the Board and leadership team, where he articulates the company's financial health and strategic direction. His expertise in forecasting and competitive analysis empowers Rocket Farms to identify emerging trends and capitalize on new business opportunities, driving revenue and profit growth.
A key aspect of Steven's role involves fostering cross-functional collaboration, ensuring that all departments are aligned in their efforts to achieve business goals. He has spearheaded initiatives in organizational restructuring and business process improvement, enhancing operational efficiency and positioning the company for future success. His experience in merchandising and product development further enriches his strategic approach, allowing him to effectively segment markets and tailor offerings to meet consumer needs. Through his visionary leadership and commitment to excellence, Steven Chan is instrumental in propelling Rocket Farms, Inc. toward a thriving future in the consumer packaged goods landscape.