As the Director of Sales - East at Weiler Abrasives Group, Steven Briggs is at the forefront of transforming the company’s sales strategy to enhance value delivery to end users. With a robust background in both domestic and international markets, Steven leads a dynamic team...
As the Director of Sales - East at Weiler Abrasives Group, Steven Briggs is at the forefront of transforming the company’s sales strategy to enhance value delivery to end users. With a robust background in both domestic and international markets, Steven leads a dynamic team of nine sales professionals, driving initiatives that prioritize end user engagement over traditional distribution-focused approaches. This strategic pivot not only aligns with the evolving needs of the market but also underscores Steven's commitment to value selling—a methodology that emphasizes understanding customer needs and delivering tailored solutions that reduce total cost of ownership.
Steven's expertise in new business development and competitive analysis has been instrumental in identifying growth opportunities and fostering strong relationships with key stakeholders. His leadership style promotes team building and cross-functional collaboration, ensuring that the sales team is equipped with the tools and insights necessary to succeed in a competitive landscape. By leveraging his skills in solution selling and product management, Steven empowers his team to articulate the unique value propositions of Weiler’s extensive product line, ultimately driving profitability for both the company and its customers.
In addition to his sales leadership, Steven is an active member of the Strategy Team, where he plays a critical role in shaping and implementing the company's strategic plan. His participation in trade shows and industry events further enhances Weiler's visibility and positions the company as a thought leader in the abrasives market. Through his strategic vision and unwavering dedication, Steven Briggs continues to elevate Weiler Abrasives Group's presence on the East Coast, ensuring sustainable growth and long-term success.
